Mike Madrid is a nationally recognized expert on Latino voting trends and a partner of GrassrootsLab, an innovative public affairs and political consulting firm specializing in California political campaigns and providing online solutions for organizations across the state. In 2001 he was named as one of America’s “Most Influential Hispanics” by Hispanic Business Magazine and he is a regular commentator on Latino political issues in statewide and national media publications.
Madrid has served as the press secretary for the California Assembly Republican leader and as the political director for the California Republican Party. In these roles, Madrid played a key role in pioneering Latino outreach and communications strategies. The completion of his thesis at Georgetown University in Washington, D.C. on Latino voters became the basis for his pioneering work on Latino communications and outreach strategies in California, Texas, Florida and nationwide.